1. Introduction

TechSid Marketing Inc. and its affiliates, brands, contractors, and authorized partners (“TechSid,” “we,” “our,” or “us”) respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect information collected through our website, landing pages, forms, communications, sales programs, marketing programs, AI tools, and client service delivery.

This policy is intended to support compliance with generally applicable privacy obligations in Canada, including PIPEDA and related provincial requirements where applicable, and privacy and personal data obligations that may apply in the Kingdom of Saudi Arabia, including the Personal Data Protection Law (PDPL) and implementing rules where applicable. Because our services can involve cross-border teams, platforms, and service providers, information may be handled in multiple jurisdictions.

2. Information We Collect

We may collect information directly from you, automatically through technology, from your representatives, from public sources, and from service providers or referral partners. Depending on the interaction, we may collect:

• identity and contact information, such as name, email address, phone number, business name, title, city, country, and preferred language;
• commercial and account information, such as service interests, proposal details, subscription status, payment status, billing contacts, and transaction records;
• website and device information, such as IP address, browser type, pages visited, session behavior, source campaign, referral data, and cookie-related analytics;
• communications data, such as messages, call logs, meeting notes, support requests, and information you provide in forms, email, WhatsApp, or CRM systems;
• AI and automation interaction data, such as call recordings, transcripts, prompts, responses, appointment requests, routing details, lead qualification responses, and workflow event logs;
• marketing and sales performance data, such as campaign attribution, conversion activity, engagement activity, and prospecting outcomes; and
• other information you voluntarily provide to us or authorize us to process on your behalf.

We do not intentionally collect more personal information than is reasonably necessary for the relevant business purpose.

3. How We Use Information

We may use personal information for legitimate business and operational purposes, including to:

• operate, provide, maintain, secure, support, and improve our website and services;
• respond to inquiries, schedule consultations, prepare proposals, and manage client relationships;
• deliver AI voice, AI content, digital marketing, lead generation, sales support, and related service outputs;
• set up, test, monitor, route, and improve automations, workflows, call handling, or campaign execution;
• send transactional messages, service updates, onboarding communications, reminders, and legally permitted marketing communications;
• analyze usage, service performance, funnel behavior, and campaign effectiveness;
• prevent fraud, abuse, unauthorized access, service misuse, chargeback risk, spam, or security incidents;
• enforce our contracts, defend legal claims, collect amounts owed, and protect our rights; and
• comply with applicable legal, regulatory, tax, audit, or law enforcement requirements.

4. AI, Call Recording, and Automation Disclosure

Some TechSid services rely on artificial intelligence, voice automation, machine assistance, routing logic, transcription, and third-party communication platforms. When these services are used, interactions may be recorded, transcribed, summarized, classified, or processed automatically for service delivery, quality assurance, debugging, analytics, workflow completion, training, and system improvement.

Where you ask us to deploy customer-facing AI agents, booking assistants, or automated communications on your behalf, you are responsible for obtaining any notices, disclosures, permissions, and consents required for your industry, jurisdiction, and use case, including call recording and marketing communication consent requirements.

5. Disclosure and Sharing

We do not sell personal information for money. We may disclose personal information where reasonably necessary to operate the business, including to:

• hosting providers, analytics providers, CRM platforms, telephony vendors, payment processors, cloud storage providers, form tools, scheduling tools, and other service providers;
• contractors, affiliates, or implementation partners working under duties of confidentiality;
• professional advisors, auditors, insurers, accountants, debt collection providers, or legal counsel;
• government authorities, regulators, courts, or law enforcement where required or permitted by law; and
• a purchaser, investor, lender, or successor in connection with a proposed or completed merger, acquisition, restructuring, financing, or sale of all or part of our business.

We may also disclose information where necessary to investigate misuse, enforce our rights, detect fraud, or protect the safety, property, systems, or legal interests of TechSid, our clients, or others.

6. Cross-Border Transfers and Retention

Because TechSid operates across borders and uses international service providers, personal information may be processed or accessed in jurisdictions outside the country where it was originally collected, including Canada, Saudi Arabia, the United States, and other jurisdictions where our vendors or personnel operate. Those jurisdictions may have privacy laws different from the laws in your home jurisdiction.

We retain information only for as long as reasonably necessary for the purposes described in this policy, to meet contractual obligations, resolve disputes, enforce agreements, maintain records, or satisfy legal, accounting, regulatory, or tax requirements.

7. Your Rights and Choices

Subject to applicable law and verification of identity, you may request access to personal information we hold about you, request correction of inaccurate data, request deletion where appropriate, withdraw consent where processing is consent-based, or object to certain processing. We may decline or limit a request where permitted by law, including where the request would interfere with legal obligations, security, fraud prevention, trade secrets, or the rights of others.

You may also opt out of non-essential marketing emails by using the unsubscribe mechanism in those messages. Even if you opt out of marketing communications, we may still send service-related or transactional communications where necessary.

8. Security, Cookies, and Contact

We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission, storage, or security control is completely secure, and we do not guarantee absolute security.

Our website may use cookies, analytics tags, advertising pixels, and similar technologies to understand user behavior, improve functionality, measure campaign effectiveness, and support remarketing or business development efforts. You may control some cookie settings through your browser or applicable consent tools.

If you have privacy questions or wish to submit a request related to your information, contact us at info@techsidmktg.com. We may update this Privacy Policy from time to time by posting an updated version on the website. Continued use of the website or services after updates may constitute acceptance of the revised policy to the extent permitted by law.

1. Acceptance and Scope

These Terms of Service (“Terms”) govern access to and use of the TechSid website and any services, campaigns, automations, AI tools, sales programs, deliverables, strategy, consulting, or related work provided by TechSid Marketing Inc. and its affiliates (“TechSid,” “we,” “our,” or “us”). By using the website, purchasing services, requesting work, or continuing to use our services, you agree to these Terms.

These Terms apply in addition to any proposal, statement of work, service agreement, subscription order, invoice, retainer, or other written agreement between you and TechSid. If a separate signed written agreement expressly conflicts with these Terms, the signed written agreement will control only to the extent of that conflict.

2. Services; No Guaranteed Results

TechSid provides services that may include AI voice solutions, Digital Marketing, paid advertising, digital marketing, sales support, lead generation, experiential and sports marketing support, consulting, implementation, and related business services. All services are provided on a commercially reasonable efforts basis unless we expressly agree otherwise in writing.

No guarantee of results: We do not guarantee leads, conversions, appointments, sales volume, ROAS, ranking position, revenue, profitability, campaign outcomes, call outcomes, business growth, or any other specific commercial result. Marketing, advertising, outbound, AI, and sales outcomes depend on multiple variables outside our control, including your offer, pricing, brand, response times, seasonality, market conditions, compliance posture, operations, and follow-up quality.

3. AI, Automation, and Platform Disclaimer

Where our services involve AI, automation, transcription, call routing, or machine-generated outputs, you acknowledge that such systems can produce errors, omissions, hallucinations, misclassifications, delays, or unexpected behavior. TechSid does not warrant that AI outputs will be accurate, complete, lawful, or fit for a particular purpose.

• You remain responsible for reviewing and approving customer-facing scripts, claims, messaging, workflows, offers, and regulated content before deployment where appropriate.
• You are responsible for ensuring your use case complies with any consent, disclosure, telemarketing, sector-specific, and call recording obligations applicable to your business.
• We may suspend or refuse an AI use case we believe creates unacceptable legal, operational, or reputational risk.

4. Client Responsibilities

You agree that you are solely responsible for your business, products, services, pricing, claims, approvals, internal compliance, customer communications, and operational decisions. Without limiting the above, you are responsible for:

• providing accurate, current, and complete information, assets, permissions, and account access required for service delivery;
• ensuring that your campaigns, offers, products, sales practices, and customer communications comply with applicable law and industry rules;
• reviewing and approving deliverables, scripts, ads, funnels, landing pages, and automations in a timely manner;
• maintaining your own backups, records, business insurance, and internal policies where appropriate; and
• responding to leads, appointments, inbound contacts, or escalations promptly where your participation is required.

Delays in client responses, missing approvals, inaccessible systems, incomplete onboarding, or inaccurate instructions may affect delivery timelines and outcomes, and TechSid will not be responsible for resulting impact.

5. Fees, Billing, Renewals, and Refunds

All fees, retainers, setup fees, ad spend, commissions, pass-through charges, and subscription charges are due as stated in your proposal, invoice, checkout, or agreement. Unless we expressly agree otherwise in writing:

• fees are quoted exclusive of applicable taxes, duties, payment processor charges, currency conversion costs, and governmental fees;
• subscription and recurring services renew automatically for successive billing periods until cancelled in accordance with the applicable cancellation terms;
• late, failed, reversed, disputed, or chargebacked payments may result in suspension, deactivation, delayed work, withheld deliverables, or immediate termination;
• amounts paid are non-refundable except where non-refundability is prohibited by applicable law or we expressly agree in writing; and
• setup work, onboarding work, strategy, custom configuration, consulting time, and work already performed are non-refundable once commenced.

You authorize TechSid and its payment providers to charge the payment method on file for approved recurring and one-time charges in accordance with the purchase terms you accept.

6. Intellectual Property and Use Rights

Unless a separate written agreement states otherwise, TechSid retains all right, title, and interest in its pre-existing materials, know-how, frameworks, workflows, prompts, models, systems, methods, templates, scripts, processes, internal documentation, and proprietary tools. Payment for services does not transfer ownership of TechSid’s pre-existing intellectual property.

Subject to full payment of all amounts due, we grant you a limited, non-exclusive, non-transferable right to use final client-specific deliverables created specifically for you for your internal business purposes, unless otherwise stated in writing. You may not resell, white-label, sublicense, reverse engineer, copy, or commercially exploit TechSid systems or materials except as expressly permitted in writing.

7. Disclaimers, Limitation of Liability, and Indemnity

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AVAILABILITY, OR ERROR-FREE PERFORMANCE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, TECHSID WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR ANY LOSS OF REVENUE, PROFITS, GOODWILL, DATA, LEADS, CUSTOMERS, BUSINESS OPPORTUNITY, OR EXPECTED SAVINGS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, TECHSID’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE WEBSITE OR SERVICES WILL NOT EXCEED THE AMOUNT ACTUALLY PAID BY YOU TO TECHSID FOR THE SPECIFIC SERVICES GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

You agree to defend, indemnify, and hold harmless TechSid, its affiliates, directors, officers, employees, contractors, and partners from and against claims, demands, proceedings, losses, liabilities, damages, judgments, fines, penalties, costs, and expenses (including reasonable legal fees) arising out of or relating to: your business, your products or services, your customer claims, your unlawful or non-compliant use of the services, your content, your data, your campaigns, or your breach of these Terms.

8. Suspension, Termination, Governing Law, and Contact

We may suspend, limit, or terminate access to the website or services at any time, with or without notice, where we believe it is reasonably necessary to protect TechSid, comply with law, address non-payment, reduce security or legal risk, prevent misuse, or respond to breach. Upon suspension or termination, your rights to ongoing service access may cease immediately, and fees accrued up to the date of termination remain payable.

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, except to the extent mandatory laws of another jurisdiction apply. Where our Saudi operations, contracts, or regulated activities require compliance with applicable Saudi law, the relevant mandatory Saudi requirements will also apply to that extent. Any dispute venue may be designated by TechSid in the applicable service agreement or, if none is specified, in courts having jurisdiction over Ontario, Canada, subject to applicable mandatory law.

Questions regarding these Terms may be sent to info@techsidmktg.com. We may update these Terms by posting an updated version on the website. Continued use after an update may constitute acceptance of the revised Terms to the extent permitted by law.

1. Accessibility Commitment

TechSid Marketing is committed to making its website and digital experiences more accessible and usable for a broad range of users, including people with disabilities. We aim to improve accessibility on an ongoing basis and to align our digital practices, where reasonably practicable, with recognized accessibility principles, including WCAG 2.1 Level AA guidance.

2. Measures We Use

We work to improve accessibility through design and content practices such as:

• clear visual hierarchy, readable content structure, and responsive layouts;
• attention to color contrast, text readability, and device compatibility;
• efforts to support keyboard navigation and assistive technology compatibility where feasible;
• descriptive headings and clearer interaction patterns; and
• ongoing review and refinement of accessibility issues as they are identified.

3. Known Limitations and Third-Party Content

Some portions of the website may not yet fully meet accessibility expectations at all times, particularly where content is embedded from third-party tools, external platforms, maps, form providers, video platforms, scheduling tools, or legacy assets. We may not control the accessibility of third-party content or external websites linked from our site.

We are committed to making commercially reasonable improvements over time, but we do not warrant that the website will be fully accessible in every format, browser, device, or assistive technology configuration.

4. Feedback and Assistance

If you encounter an accessibility barrier on the TechSid website, please contact us and provide enough detail to help us investigate, including the page, issue, browser or device used, and the assistance you need. We will review requests in good faith and aim to provide a reasonable response.

You can reach us at info@techsidmktg.com.